From the Heart: Words from the Founder
"As a child, I cherished the simple yet magical fun of traditional Indian toys and games. Today, it is my mission to bring back that joy and nostalgia through Desi Toys. Our products are designed not only to entertain but also to enhance skills and create lasting memories. With every toy, we strive to keep the essence of Indian heritage alive while ensuring the highest standards of quality and safety. We take pride in offering sustainable, plastic-free toys that parents can trust and children can enjoy."
Swapna Wagh,
Founder & Director, Desi Toys
A Legacy of Play, Rooted in India
Desi Toys is a brand that celebrates the timeless charm of traditional Indian toys and games. Rooted in nostalgia, the brand is dedicated to reviving and innovating iconic playthings that have been part of India’s rich cultural heritage for generations. With a strong emphasis on quality, safety, and sustainability, Desi Toys offers a range of skill-enhancing, engaging, and eco-friendly products that stand the test of time. Every toy and game is proudly made in India, making Desi Toys a true embodiment of the ‘India Inspired, India Made’ philosophy.
Where It All Began: A Childhood Dream Reimagined
The story of Desi Toys began with Swapna Wagh’s childhood love for traditional Indian games and her desire to share that joy with today’s tech-savvy generation. Witnessing how children were increasingly drawn to screens, she was determined to create a brand that would unplug them from the digital world and introduce them to the wonders of classic Indian playtime. Her passion for preserving the legacy of indigenous toys and the growing demand for Indian-made products inspired her to take a leap forward and establish Desi Toys.
Making Waves on Shark Tank India
Desi Toys’ journey reached an exciting milestone when the brand was featured on Shark Tank India. The platform gave them an opportunity to showcase their commitment to reviving Indian heritage through innovative, high-quality toys. Their appearance on the show highlighted the growing demand for sustainable, Indian-made products and introduced Desi Toys to a wider audience. It also reaffirmed the brand’s mission to promote ‘Atmanirbharta’ (self-reliance) by encouraging consumers to buy locally made, authentic Indian toys.